It may be white outside, but greening up homes from the inside is the latest national hobby.  And, the timing couldn’t be better.  With tighter wallets, making use of existing space and materials is a good green practice that pays off in the long run.  However, marketing has led the consumer to greener pastures, but left them sitting on the fence. It seems that every company is using the “green” word in product descriptions. So, how does one really choose appropriate materials and stay true to stewardship goals?

Start with a rigorous questionnaire.  Deep green isn’t only about natural or recycled materials, but the entire cradle to cradle lifecycle, production and total energy embodiment.

Composition: What are the raw materials and where do they come from? Are they renewable? How are they extracted, processed and what is added or needed for finishing?  What source and how much energy does manufacturing require?  Are there any hazardous by products or emissions from its production?
Packaging: Are the plastics, foam and cardboard necessary and are they recycled or recyclable?  
Transportation: Where do all the materials come from?  How are they shipped?  How much and what type of energy is used?  How far do they travel?
Efficiencies: How does the product affect the end-user? Is it designed well and for sustainability?  How much energy is required to install, maintain and use it?  Can safe products be used for its installation and care?
Corporate Commitment:  Do they have an environmental policy and strive toward improvements?  Is there concern for employees, local peoples and surrounding environment?  Is there fair trade?  Does the price reflect lifecycle costs? Do their actions support their associations and memberships? Are they involved with the products’ end of life?  
Disposal:  How durable is the product?  Is it biodegradable or recyclable?  Does it need to be dismantled or separated for recycling?  Can it be reused, remade or repurposed?  Does it require energy to dispose of it?  Do human or natural forces determine its end?

Use these six categories as a checklist to rate the product as more, or less, green and you will understand how there are can be so many shades to green. Be wary of corporate green washing techniques.  Purchase goods based on informed, environmentally sound decisions.  If a product doesn’t rate, then go back and redesign. There are always sustainable alternatives – you just have to look deeper.